This is my final packaging project for the academic quarter. The project brief called for us to design a brand and packaging for a hypothetical food company. The brand I came up with was for an all natural juice company that I decided to call Orchard & Grove.

The packaging solution I came up with is a bit different than standard beverage packaging. I decided on a standard size of 8 ounces per juice box. I designed the top of the juice box to unfold, revealing a drinking spout, similar to a milk carton. It uses no extra materials to drink, unlike the straw required to drink from a Juicy Juice box. The 8 oz juice boxes can be easily assembled into a four packs using the 4 pack case. The 4 pack case is made of two pieces of paper that can be slid together using simple notches on the top and bottom of each piece to create the case (no glue required). The hooks in each side of the case can then be used to hook into cut slots on the side of each juice box. If you look at the box and 4 pack case dielines, you’ll see both the hooks and and slots highlighted with red circles. This method of hooking boxes in place requires no extra glue. It also requires less material than some other packaging like the standard 6 pack for carrying beer bottles, that needs enough material to cover more than half of each bottle and requires glue to assemble.

I also designed a 1 quart container that features a screw top for multiple use. The 1 quart container takes up exactly the same amount of space as four 8 oz juice boxes placed together to create a modular system that allows for the most efficient use of space for shipping and stocking purposes.

My goal with this project was to use as little plastic as possible (only used as polyethylene coatings to keep the juice box packaging aseptic and a screw top for the 1 quart container), as little glue as possible, as little material in general, as well make for the most efficient use of space when these product are shipped and stored.

This is the follow up to my previous post about redesigning the Scrabble logo. This is the entire academic project: my concept for redesigning the Scrabble packaging. My design strips away the need for a box to hold your board and instead turns the package into the product. This new Scrabble board functions more like a book, featuring the logo and instructions on the outside, with a board on the inside that’s revealed as you open the package. The two pieces/boxes that make up the package and board are hollow and features tabs at the top that can be opened. This is where you’ll find your Scrabble pieces and tiles. To keep the package shut, I embedded two magnets in the material on opposite sides of the board.

The new package is only about 10 inches tall, so it can fit comfortably on a bookshelf, no need to stack it on top of or underneath other board games. This package also cuts down on materials used to make the game. There’s no need to put a box or slip around this, the cover serves as a display for the product on store shelves. If you’d like to see higher quality photos of the project you can check them out on flickr.